Telecommunications giant MTN has organized a seminar to engage people in the movie industry in the northern region. The seminar was to sensitize industry players about the need to monetize their creativity through the #MTN shortz initiative.
The MTN shortz initiative which started three years ago is a yearly event which seeks to lead in the delivery of a bold new digital world to their customers. MTN is also committed to ensuring that customers enjoy the full benefit of the internet and the emergence of digital technology.
Throwing more light on what MTN shortz is about, senior manager of MTN Ghana Products and Services, Mr. Bless Sefenu Agordjo, explained the MTN shortz is a platform that will empower customers as a reference point to access short video content like comedy, animation, podcast, games and film.
The platform is also expected to be a revenue generating source for content developers. Mr Sefenu noted that in order to boost content injection on the MTN shortz platform and create the opportunity for content developers to monetize their creation, MTN is inviting content creators, animators, game developers, movie producers, bloggers, social media experts to make good use of the initiative by submitting their creativity to the platform.
The seminar was attended by members of the Northern Drama and Film makers Association (NORDRAFIM) which include, producers, actors, script-writers, social media experts and other industry players. Mr. Sefenu said the initiative has been welcomed by many Ghanaians and urged industry players to take the initiative seriously. He said a similar seminar was organized in Accra, and Kumasi. Copy right officer, Mr. Ibrahim Naiem, took participants through the copy right law and its application in the movie industry.
They were educated on the need to have their movies registered in order to benefit from their creativity. Participants took turns to ask questions based on the challenges they face as movie makers.
President of the Northern Drama and Film makers Association (NORDRAFIM) Mr. Alhassan Yushawu Jahanfo on his part expressed his profound gratitude to MTN saying the initiative will go a long way to help the movie industry in the region, adding that the establishment of a movie theater in the region will enhance their work. He mentioned piracy, the lack of knowledge on the copy right law and packaging as some of the challenges facing the industry. But he said with MTN coming on board it will support and make their work easier.
BY: LILIAN D. WALTER