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Adopt more practical and strategic way of marketing your products- Northern regional trade officer to artisans from wood industry


A Northern regional trade officer, Amidu Hamza has urged artisans from the wood industry in the Northern Region to adopt a more practical and strategic way of marketing their products to prevent foreigners from outwitting them in their businesses.

He said the only way artisans can do this is by carefully examining and redesigning products they want to be in the markets in order to attract international buyers. He said a bad marketing strategy on products and services has a tendency of affecting sales of products in the market.

Amidu Hamza gave this advice during a marketing and upgrading training program organized by woodworkers association of Ghana in partnership with Golivil Company limited.

The training was aimed at giving members of the Northern Regional Woodworkers Association some skills in upgrading modern working trends in the wood industry, promoting high tech standards in their products and giving them competitive international marketing benefits such as maximizing profits, time saving, as well as promoting good environmental friendliness.

The Chief Executive Officer of Golivil Company Limited Issahaque Diaudeen who was speaking to Zaa news indicated that the training was organized to train wood artisans in the use of the newly introduced modern laminated plywood in the market.

By: Yasmine Kanton/

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