Four retailers of Yara products from the northern sector have been rewarded by Yara Ghana, a fertilizer company. The top four retailers accumulated the highest points in the Yara Connect Loyalty Programme in the year, 2023. In a bid to strengthen its connection with the last mile retailer in the distribution chain, Yara Ghana, as part of its digital value chain offerings, introduced an application-based loyalty programme to help it (Yara) connect with its retailers while incentivizing them to create loyalty to the Yara brand.
This gave birth to the Yara Connect App, which is available on the Android and Google Play Store for all retailers of Yara to download and scan the QR codes on the bags of Yara fertilizers they sell to farmers to enable them to accumulate points to gain rewards. The top four retailers were Hadara Enterprise located in Wa, Saka Enterprise located at Bawku, and Bolnaba Enterprise located at Bawku, all of which received a tricycle each; and Abowine Enterprise located in Bolgatanga, which received a motorbike. N The reward is part of Yara Connect Loyalty Programme.
Speaking at a ceremony at Balshie near Tamale to present the rewards to the winners, Managing Director of Yara Ghana Ltd, Theresa Randolph, said Yara Connect sought to provide a strongly connected input channel from Yara to farm, driving sustainable growth and contributing to thriving smallholder farming communities.
She said through Yara connect, Yara Ghana is able to provide value added services to retailers in the form of product information, application rates and agronomic advice through the app. Retailers are in turn empowered to better advise farmers and recommend Yara as an effective solution to the farmers’ needs.
“After the launch in November 2022 of the Yara Connect Loyalty Programme, 2023 saw the full year implementation and we have seen commendable growth over the past year with 554 Yara input dealers registered on the app so far. Several rewards in the form of Yara branded pools, raincoats, smart phones, and others have been given out and today we are here to reward the top four retailers with most loyalty points in 2023 in the northern sector’’, he stated.
She congratulated the winners and encouraged other retailers to commit fully to using the Yara Connect App in all their transactions to stand the chance of winning the rewards.
She said: “I would like to say congratulations to the top four winners and encourage other retailers to commit fully to using the Yara Connect app in all their transactions to stand the chance of also being here next year to receive their rewards. We say ‘’ Mun Go De’’ to retailers and wish you all the best this year’’.
Digital Value Chain Solution Manager for Yara Ghana, Kwame Okyere explained that the Yara Connect is a retailer-facing mobile application that aims to establish retailer loyalty in the smallholder farmers ecosystem by connecting Yara with its retailers. This is primarily done through the creation of value-added services for retailers, enabling them to serve farmers better and allowing them to foster a thriving relationship.
He said; farmers rely heavily on the retailers for farming advise and to make input purchase decisions, such as what fertilizer or pesticide brand to buy. This relationship holds the key to establishing a strong connection between Yara, retailers and farmers, and to increase Yara brand loyalty amongst the community, and so Yara connect seeks to provide a strongly connected input channel from Yara to farm, driving sustainable growth and contributing to thriving smallholder farming communities’’
The Managing Director for Abowine ventures expressed gratitude to Yara Ghana for the reward said the tricycle will be useful to his business.
He stated ‘’I am very grateful to Yara Ghana for the reward, at least it will support me in my business’’.
By: Lilian Walter Daborikuu/zaaradio.com/Tamale.